Macy · Portfolio Deck

Hi I’m Macy!

Creative marketing and social media strategist + creator focused on reflecting a brand’s personality through purposeful content. 100+ content pieces|multi-brand strategy & execution
Macy on set Macy on set Macy on set
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Self-Filming & Mobile Production (lighting, framing, audio, camera settings)Platform-Native Content Strategy (TikTok, Instagram)Production Management & LogisticsContent & Creative StrategyAI Tools (Claude, Claude Code, Claude Design)Notion, Asana, Google Drive
Where I’ve Done The Work

Experience

01
Director of Marketing & Social Media
Beachsports
See Work →
02
Social Media Coordinator
University of Utah Giving Dept.
See Work →
03
Brand & Social Media Ambassador
Bumble
See Work →
04
Personal Content Creator
MF Creative Studio
See Work →
Beachsports · South Bay, CA

Director of Marketing and Social Media

Beachsports campers on set

01 / Full Lifecycle Brand Storytelling

  • Connected high-energy beach footage back to full marketing campaigns, promotional pushes, and social rollouts.
  • Ensured every social asset drove real brand trust, audience engagement, and overall program growth.

02 / Creative Strategy & Trend Spotting

  • Tracked daily TikTok and IG trends, audio, and hooks to test fresh video concepts.
  • Turned viral formats into authentic, brand-safe content made for local parents.

03 / Brand Partnerships & PR

  • Handled end-to-end gear sponsorships and brand outreach from start to finish.
  • Ran organic unboxings and product placements that built real trust with our audience.

04 / Website Redesign & Brand Cohesion

  • Redesigned the BeachSports site from scratch so our website vibe matched our social energy.
  • Connected our content directly to the site experience to make signing up seamless for parents.

05 / Mobile Production & Field Gear

  • Filmed quick social hooks on iPhone while using a Sony ZV-E10 and wireless mics for crisp audio + visuals.

06 / AI Tools & Daily Workflow

  • Used Claude Projects, Notion, Canva, and CapCut to speed up calendars, hooks, and edits.
  • Automated admin tasks with Cowork to keep my brain focused on making creative content.
// Creative Stack
Claude Projects CapCut Canva Notion Sony ZV-E10
// THE WORK: REEL HIGHLIGHTS
Consistent Weekly Series
Daily Micro-Vlogs
Interview-Based Storytelling
Brand PR & Unboxing Content
Multi-Channel Content Strategy100+ Videos ProducedHigh Engagement ReelsParent Audience Reach
Next Project

University of Utah Giving Dept.

University of Utah · Salt Lake City, UT

Social Media Coordinator / Digital Content Strategist

University of Utah Giving Dept. featured content

01 / Campaign Strategy & Content

  • Co-developed high-engagement social challenges and giving campaigns that built donor momentum while maintaining a fun, active feed.

02 / Student & Alumni Storytelling

  • Spotlighted real campus voices, donors, and alumni wins to turn institutional updates into authentic, relatable content.

03 / Video Production & Editing

  • Shot on Canon and Sony systems with wireless mics and edited fast-turnaround clips in CapCut to maximize reach across platforms.

04 / Performance Analytics

  • Tracked engagement metrics routinely to refine hooks, double down on high-performing formats, and optimize future strategy.

05 / Cross-Functional Collaboration

  • Partnered with Advancement and Alumni teams to ensure brand alignment across all creative assets.

06 / Live Event Coverage

  • Captured live campus energy and promoted donation milestones to keep donors engaged with University culture.
// Creative/Workflow Stack
Canva Later Social Media Scheduler Notion Asana
// THE WORK: REEL HIGHLIGHTS
Student-Led Series
Q&A Interviews
Creative Concepts + Brand Cohesion
Trend-Driven Reach
+20% Followers — Total Social Audience Growth+24% Video Views — High-Volume Reel Performance18 Months — Campaign Strategy & Tracking2 Departments — Advancement & Alumni Alignment
Next Project

Bumble

Brand & Social Ambassador

Bumble Social Ambassador

Team Lead / Project + Event Lead
Bumble featured content Bumble featured content Bumble featured content

01 / Local Venue Deals & Logistics

  • Booked local bars/hotspots with a $2K budget.
  • Negotiated custom co-branded perks & venue setups.

02 / Growth & Sign-Up Incentives

  • Built interactive challenges that turned crowd energy into app downloads.
  • Tracked event turnout to maximize ROI on every activation.

03 / Fast-Turnaround Event Recaps

  • Shot b-roll, hype moments, and crowd reactions on mobile.
  • Cut fast-paced recap reels ready for same-week posting.

04 / Event Prep & Prop Sourcing

  • Sourced props, decor, and merch for campus pop-ups.
  • Handled full on-site setup to pull heavy foot traffic.

05 / On-Camera Directing & UGC

  • Self-filmed street interviews, PR hauls, and quick recaps.
  • Used $50 challenge hooks to keep interviews loose, authentic, and unscripted.
// Creative/Workflow Stack
CapCut Canva Slack Google Drive
// THE WORK: REEL HIGHLIGHTS
Trend-Based Social Content
PR & Product-Focused Content
Incentive-Driven Brand Content
Event Coverage & Recap Strategy
[Metric] — Campus Growth[Metric] — Event Engagement[Metric] — Campaign Strategy[Metric] — Audience Reach
Next Project

MF Creative Studio

Personal Content Creator

MF Creative Studio

My Personal Socials
MF Creative Studio featured content

Thanks for scrolling this far. I promise I’m even more fun in person than a website can show.

Get In Touch →
// OFF THE CLOCK
[Metric] — Feed Growth[Metric] — Avg. Watch Time[Metric] — Videos Produced[Metric] — Engagement Rate

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